The 2026 Iran International Food and Machinery Exhibition (Iran Agrofood) will be held in Tehran from May 18 to 21. This annual industry event hosted by Fairtrade will build a core bridge for Chinese enterprises to open the Iranian and Middle East markets.

Deep Decoding: The "Potential Code" of the Iranian Market"

irreplaceable geographic strategic hub

iran is located in southwestern Asia, connecting Central Asia to the north, the Middle East to the west, South Asia to the east, and the Persian Gulf and the Gulf of Oman to the south. It is a transportation hub connecting multiple regions. From Tehran, the road takes 6-8 hours to Baghdad, Iraq, and 12-15 hours to Ankara, Turkey, with the advantage of close proximity significantly reducing logistics costs. With its port and land network, the products can efficiently radiate more than 30 surrounding countries, forming a market pattern of "based on Iran, covering the Middle East and Central Asia.

Consumption and Upgrading Demand of 80 million Population

as the largest food consumer in the Middle East, the Iranian market presents double opportunities: on the one hand, the local grain production capacity is insufficient, candy, snack food and other categories are highly dependent on imports, and Chinese characteristic food and processed products can accurately fill the demand gap; on the other hand, agricultural modernization and food The need for industrial upgrading is urgent, and there are significant gaps in mechanization fields such as temperature-controlled storage and dairy processing equipment, and the technical adaptability and cost advantages of Chinese equipment are in line with this demand.

A Strategic Window to Asian Supply Chains

affected by the international environment, Iran is accelerating the focus of its supply chain to Asia, and Sino-Iranian trade cooperation is ushering in a golden period. As an important trading partner of Iran, China has significant production capacity advantages in the fields of food raw material supply and food machinery production, and the continuous optimization of bilateral policies has reduced barriers for enterprises to enter the market.

The core value of the exhibition: the "super linker" of the Iranian food industry"

Iran Agrofood is the largest and most professional agricultural and food industry event in Iran. It focuses on the entire industrial chain of agricultural machinery, food processing technology, packaging equipment and animal husbandry, and provides a core platform for global companies to explore the Iranian and Middle East markets. The exhibition deeply integrates industrial resources from "field to table", covering innovative fields such as intelligent agricultural machinery (such as irrigation systems and harvesting equipment), food processing automation solutions, environmental protection packaging technology, etc., to meet Iran's urgent needs for agricultural modernization and food industry upgrading.

Core opportunity points

brand and market break the ice: with the help of the exhibition platform to display cost-effective products, the establishment of brand image;

accurate buyer docking: face the person in charge of the enterprise and other decision-making groups, efficient access to orders;

policy and technical empowerment: to understand Iran's import standards, tariff policies and industry trends, to provide a basis for product adaptation and compliance into the market;

deep supply chain binding: Relying on Iran's geographical advantages, establish agency or cooperative relationships with local enterprises to build a long-term distribution network.

The dividend window of the Iranian market has been opened to seize the new blue ocean in the Middle East! In May 2026, Tehran agreed to knock on the door of the market.